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Newsletter - Issue #40

Soft Ride is Thankful for our Customers

For all our American customers, we hope you had an absolutely wonderful Thanksgiving yesterday surrounded by family and friends, both two legged and four legged. With the holidays approaching we know there can be lots of pressure to constantly be online, shopping and browsing, making sure we don’t miss knocking a few cents off products to help with the holiday pressure.

We know how frustrating it can be to miss a sale, product drop, or inventory restock when you just want to be outside with your horses. This is why we don’t run any promotions or sales around Black Friday or Cyber Monday. As a company we've decided not to run sales because we don't feel comfortable with the psychology behind promotions for medically necessary products. Instead, our prices are the same 365 days a year. No pressure to buy now. Get the products you need, when you need them, for the horse that needs them.

As is our tradition, we are closed for the long Thanksgiving holiday weekend so our employees can spend the time with their families. We will reopen on Monday, December 2, for our regularly scheduled customer service hours and shipping hours.

Finally and most importantly, we want to take a moment to thank you for being here. We're a tiny, family run company and being able to do what we do as a job is a dream come true. None of that would be possible without your support, so from the bottom of our hearts, thank you!

The Soft Ride Team
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Soft Ride Giveaway!

To enter for a chance to win a free pair of Soft Ride Comfort Boots please submit your story to our email socialmedia@srboots.com by December 1st. Stories will be shared on social media and winners will be selected for a Christmas giveaway!

Please include:
  1. A photo of your horse
  2. How Soft Ride products have helped with their care
Check out a wonderful example below!

Saved by Soft Ride Story

"Soft Ride literally saved my horse's life, and gave us more time together than we would have had otherwise. Grateful, especially during this holiday season."


- Marcia and Lula
My retirement present to myself was getting back to horse ownership. My 27 year old Arabian-Pinto cross mare has been a wonderful horse, and we are deeply bonded. On days we don’t ride we do liberty work to keep her moving and in condition. Lula was diagnosed with advanced Cushings disease, and had a serious bout with laminitis one fall. Medications and icing her feet 2 and 3 times a day helped bring relief from inflammation and pain. Then based on the stable owner’s recommendation I ordered soft ride boots for her. The gel insoles immediately helped her find comfort while on stall rest, she wore them 24 hours a day. Lula stood square on her feet, not rocked back. The rolfer came and helped make her comfortable, and he was impressed with the improvements the boots made in a short time. Once she was cleared by the vet for limited turnout the boots helped her make the transition to being in a dirt paddock rather than a stall with deep bedding. She wore them non-stop during recovery.

The other boarders in the barn saw the relief the soft ride boots gave Lula, and how she was able to return to trail rides in comfort. Others have now ordered Soft Ride for their horses based on the terrific results Lula had with them, some for hoof soreness, others for trailering out to shows. Thank you for developing these life saving boots; Lula and I look forward to many more years of pain-free time together! Thank you isn't enough, but it's all I can offer.

Marcia and Lula

Thanksgiving Holiday Closure

Soft Ride customer service and shipping will have abbreviated hours the week of Thanksgiving to allow our staff to spend the holiday with their families. Soft Ride will close Tuesday 11/26/24 at 1:00pm Eastern Standard Time for the duration of the week. We will resume regular business hours of 9am-5pm EST Monday December 1st. Thank you for supporting our family business and allowing us to spend time with each other over the holidays!

American Association of Equine Practitioners Annual Convention

The AAEP Annual Convention & Trade Show is the world’s largest continuing education event dedicated to equine practice, anchored by more than 100 hours of continuing education and a 300-exhibitor-strong trade show featuring the newest products and services for practice.

Event Information:
Soft Ride Booth - 955
December 7th-11th

Location:
Orange County Convention Center
9800 International Drive
Orlando, FL

800-443-0177 (U.S. and Canada)

859-233-0147

Saved by Soft-Ride

We LOVE hearing from our customers and getting updates on how your horses are doing! Please send us your story and a photo of your horse in their Soft-Ride products for a chance to be featured on our social media, in an upcoming issue of our newsletter, and to be entered in a Soft-Ride giveaway!

Email us here: socialmedia@srboots.com

Tag us:
Facebook: Soft-Ride Equine Comfort Boots
Instagram: @soft.ride

Soft-Ride Mission

As we continue our drive to keep your horse on his feet, we've received more than 15 patents, ship to over 50 countries, and work with more than 6,000 veterinarians around the world, as well as every veterinarian school in the United States, Canada, Europe and Australia. And with horse owners from every discipline using our products, we can safely and proudly say, "The best in the world rely on Soft-Ride."

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Disclaimer: This content is for education and is not medical advice. If you suspect medical illness or injury contact your veterinarian for medical advise.
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