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E-newsletter - July 11, 2025

a man is working on a horse in a stall

Happy National Farrier’s Week from Soft Ride

Hello,


We all know them, we all need them, and they're worth their weight in gold, so we want to make sure to start out this newsletter wishing a very happy National Farrier’s Week to all the farriers helping keep our horses sound and happy all year!


We had a very busy week at the shop after our mid-summer week off at Soft-Ride and we’ve been busy behind the scenes networking with vets, going to conferences, and updating some of our equipment. We are so grateful to have clients that understand the importance of family and the time we get to spend with them.


We also took a little time to celebrate the life of D. Wayne Lukas, who was a pillar of influence in the equine community and also a close friend of Soft Ride.


Soft Ride Team

a man is working on a horse in a barn

We appreciate the farriers that Soft Ride depends on!

Wishing all farriers a heartfelt happy National Farrier’s Week! Your expertise in trimming, balancing, and shoeing equine hooves is absolutely vital—laying the very foundation for every horse’s health, soundness, and performance. We deeply appreciate your unwavering dedication, partnership with veterinarians, and your essential contribution to the equine world. Here’s to you—thank you for keeping horses moving happily and safely!

two men riding horses on a dirt track

Celebrating the Life of D Wayne Lukas

D. Wayne Lukas (September 2, 1935 – June 28, 2025) reshaped American horse racing—and did so with legendary flair. A Hall of Famer in both Thoroughbred (1999) and Quarter Horse (2007) racing, Lukas began his career training Quarter Horses in Norwalk, Ohio, where he forged lifelong friendships—including with Roger Ruetenik, father of the Soft Ride founders. Between 1968 and 1978, Lukas trained 23 world champion Quarter Horses before transitioning to Thoroughbred racing.


Lukas’ records speak volumes: nearly 5,000 wins, over $300 million in purse earnings, and a remarkable 15 Triple Crown victories—four Kentucky Derbies, seven Preaknesses, and four Belmonts. In 1995, he became the first trainer ever to sweep the Triple Crown races in one year with two different horses—Thunder Gulch and Timber Country. He also tied the record with 20 Breeders’ Cup wins and earned four Eclipse Awards for Outstanding Trainer.


His early work with Roger Ruetenik led to a lasting partnership. After Roger helped launch the All American Quarter Horse Congress and AQHA World Show, Lukas—then training Thoroughbreds—asked him to help build a racing farm in Del Mar, California, for his new client, Gene Klein. Meanwhile, Betty Ruetenik, Roger’s wife, helped run D. Wayne’s racing office in Los Angeles. Roger also helped develop the famed Del Rey training stable, where future champions like Lady’s Secret and other stakes winners were raised.


Quarter Horse racing shaped Lukas’ meticulous, education-based approach—he was once a schoolteacher and basketball coach—which influenced an entire generation of horsemen. Later, as Roger Ruetenik worked with his sons and grandchildren to develop Soft Ride, Lukas became an early supporter, using Soft Ride boots to protect his horses during transport to races nationwide.


D. Wayne Lukas wasn’t just a master of the track—he was a transformational leader, a devoted mentor, and a resilient family man. His legacy gallops on in every stable he built and every life he inspired.

Keeping it in the Family: Roger Ruetenik

two men are riding horses in a field

Roger and Betty Ruetenik, parents to Soft Ride’s founders and current owners,

out for a ride, circa 1950

Soft Ride on the Road

Texas Equine Veterinary Association Summer Symposium

This conference will provide continuing education and wet lab opportunities for veterinarians and vet students. The conference includes dozens of equine practices from across the state of Texas.


Event Information

Horseshoe Bay, Texas
July 31- August 2, 2025


Horseshoe Bay Resort

200 Hi Circle North

Horseshoe Bay Texas, 78657


Visit for More Information:

https://www.texasequineva.com/continuing-education

Equine Sports Medicine Symposium

This conference will focus on understanding metabolic and muscle conditions for the modern-day sport horses. It will feature speakers Dr Sammy Pittman, Dr Lauren Schnabel DVM, and many others.


Event Information:

Pittsboro North Carolina

August 22 & 23, 2025


Chatham County Convention Center

1192 US Hwy West Business

Pittsboro, NC 27312


Visit for More Information:

https://equinesportsmedicinesymposium.com/symposium-home

All American Quarter Horse Congress

The AQHA Congress is the largest single-breed horse show in the world. Congress is held in Columbus, Ohio, and hosted by the Ohio Quarter Horse Association. OQHA is committed to setting the standard in the equine industry by engaging equine enthusiasts through world-class competition, recreational activities, education, and engagement of the next generation of participants and industry leaders.


Event Information:
Soft Ride Booth - 602
September 27 - October 26

Ohio Expo Center
717 East 17th Ave.
Columbus, OH 43211
info@quarterhorsecongress.com
614-505-7200


Visit for More Information:

https://www.quarterhorsecongress.com/

American Association of Equine Practitioners Annual Convention

The AAEP Annual Convention & Trade Show is the world’s largest continuing education event dedicated to equine practice, anchored by more than 100 hours of continuing education and a 300-exhibitor-strong trade show featuring the newest products and services for practice.


Event Information:
Soft Ride Booth - 2351
December 6-10

Location: Denver, CO


Colorado Convention Center

Exhibit Halls ABC

Phone: (859)233-0147

Fax: (859)233-1968

Email: aaepoffice@aaep.org


Visit for More Information:

https://convention.aaep.org/

Saved by Soft Ride

We LOVE hearing from our customers and getting updates on how your horses are doing! Please send us your story and a photo of your horse in their Soft Ride products for a chance to be featured on our social media, in an upcoming issue of our newsletter, and to be entered in a Soft Ride giveaway!


Email us here: socialmedia@srboots.com  

Tag us: Facebook: Soft Ride Equine Comfort Boots

Instagram: @soft.ride

Soft Ride Mission

As we continue our drive to keep your horse on his feet, we've received more than 15 patents, ship to over 50 countries, and work with more than 6,000 veterinarians around the world, as well as every veterinarian school in the United States, Canada, Europe and Australia. And with horse owners from every discipline using our products, we can safely and proudly say, "The best in the world rely on Soft Ride."

Disclaimer: This content is for education and is not medical advice. If you suspect medical illness or injury contact your veterinarian for medical advise.

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