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Tribute to Roger Ruetenik
Roger Ruetenik was always at the forefront of the Quarter Horse industry. As a member of the founding Executive Board of the Ohio Quarter Horse Association, an Honorary Director of the All American Quarter Horse Congress, and head of the AQHA Show and Contest Committee that started the World Show, it is safe to say the Quarter Horse world might look different without his enthusiasm and guidance.
The inspiration for Soft Ride Comfort Boots came many years ago when we installed poured rubber floors in horse stalls at university-based veterinarian clinics and on leading horse farms and ranches. While our work helped us fulfill our mission of making life more comfortable for horses, it was a dirty, hot, messy job that always had us thinking, "There's got to be a better way."
We finally did come up with a "better way" when we invented the first comfort boots for horses. Since then, our industry leading Soft Ride boots and gels have become, what we believe, are the best horse boots in the world. Our innovative Ice Spa and other products are all designed as a safe and simple way to help keep your horse healthy every day, every step of the way.
As we continue our drive to keep your horse on his feet, we've received more than 15 patents, ship to over 50 countries, and work with more than 6,000 veterinarians around the world, as well as every veterinarian school in the United States, Canada, Europe and Australia. And with horse owners from every discipline using our products, we can safely and proudly say,
"The best in the world rely on Soft Ride."
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