Soft Ride is at the All American Quarter Horse Congress

Greetings from Columbus!

We’re coming to you this week from the All American Quarter Horse Congress — the largest single-breed horse show in the world — held at the Ohio State Fairgrounds in Columbus, Ohio. With more than 25,000 entries, 650,000 visitors, and over a month of non-stop competition, Congress is one of the highlights of our year. It’s an incredible celebration of horsemanship, athleticism, and the bond we share with our horses.

But with all that excitement comes one big challenge: concrete. Nearly every barn aisle, stall row, and walkway here is paved, which can take a toll on horses’ legs and hooves. Long days standing, waiting, and walking on hard surfaces can lead to soreness, inflammation, and fatigue — especially when competition demands their best.

That’s where Soft Ride really helps. Our gel orthotic boots are designed to provide traction, reduce concussion, improve circulation, and keep horses comfortable no matter how long they’re on their feet. Whether you’re hauling across the country, spending hours waiting for the warm-up ring, or stabling on concrete all week, Soft Ride boots help your horse stay sound, supported, and ready to perform.

If you’re at Congress, stop by and see us in Booth 602 of Congress Hall in the Bricker Building, we’d love to say hello, answer questions, and help keep your horses feeling their best.

Check Out Our Interactive Learning Displays

While you’re here at Congress, don’t miss our interactive learning displays at the Soft Ride booth! You’ll have a chance to feel the difference in breakover with our SoftRider horseshoes, see our Ice Spa in action and learn how cold therapy supports recovery, and watch casting demonstrations on video with the examples created by Stuart Muir of Rood and Riddle Kentucky that show how to stabilize and support hooves in real time. It’s a hands-on way to understand the science behind comfort and performance, and how Soft Ride keeps horses at their best.

Pick Up Some Literature

If you’re curious about how Soft Ride products can support your horse’s comfort and performance, be sure to stop by our booth and grab some literature to peruse while you’re waiting for your class. We’ve put together a range of helpful resources including our boot sizing guide to make sure you get the perfect fit, detailed brochures on the SoftRider shoes and Soft Ride Ice Spa, and copies of a peer-reviewed study on cryotherapy, as well as laminitis reviews from top vets in the world. Whether you’re looking for practical product information or diving deeper into the science behind equine comfort and recovery, these materials are a great place to start.

What Does it take to get the Soft Ride’s Booth Up and Running

Being a vendor at a horse show, vet clinic, trade show, or symposium is an interesting experience. Our booth has to have all the visual appeal, educational potential, and draw of a permanently set up store, but it also has to be portable and packable so we can continue on to the next location. This timelapse gives a brief window into the three day process that results in a fully functional 10x30ft store front and education center which will be our hangout from now through October 26th.

Soft Ride On The Road

All American Quarter Horse Congress

The All American Quarter Horse Congress is recognized as the world’s largest single‑breed horse show, drawing over 20,000 entries and nearly half a million spectators across multiple weeks. The event features a vast array of competitions—from reining and cutting to barrel racing, halter, hunter, and speed classes—alongside clinics, demonstrations, and a trade show which the the sole public facing event Soft Ride attends each year. If you want to see Soft Ride boots in person or discuss your horse’s measurements with our staff look for us in the Congress Hall trade show.

Event Information:
Soft Ride Booth - 602
September 27 - October 26

Ohio Expo Center
717 East 17th Ave.
Columbus, OH 43211
info@quarterhorsecongress.com
614-505-7200

Visit for More Information:

https://www.quarterhorsecongress.com/

No Laminitis! Digital Conference

The 2025 NO Laminitis! Conference, hosted virtually by the ECIR Group from October 31 to November 2, brings together leading experts to discuss the latest research and treatment strategies for equine metabolic disorders, particularly PPID, EMS, and laminitis. Featured speakers include Dr. Eleanor Kellon, Dr. David Rendle, Dr. Elaine Norton, and Dr. Robert Bowker, covering topics such as pergolide dosing, obesity-related laminitis risk, hoof biomechanics, nutrition, and emerging therapies like SGLT-2 inhibitors. The conference blends endocrinology, hoof science, and practical management tools to support veterinarians and horse owners in improving equine health.

Event Information:

October 31 – November 2, 2025

Location:

Virtual Conference (hosted online via Zoom)

Contact Info:

Email: info@ecirhorse.org
Website: https://www.nolaminitis.org
Hosted by: The ECIR Group (Equine Cushing’s and Insulin Resistance Group Inc.)

American Association of Equine Practitioners Annual Convention

The American Association of Equine Practitioners (AAEP) Annual Convention, taking place December 6–10, 2025 in Denver, is the world’s largest gathering of equine veterinarians, offering over 100 hours of CE through lectures, case-based forums, and interactive sessions. The program features a diverse range of topics—such as lameness and rehabilitation, surgery, dentistry, sports medicine, reproduction, diagnostic imaging, infectious and non‑infectious diseases, and business‑practice life subjects like wellness, ethics, and social license. Highlighted speakers include renowned presenters such as orthobiologics expert Dr. Lisa Fortier delivering the state‑of‑the‑art Milne lecture, a keynote by Temple Grandin, and sessions led by imaging, lameness, and practice management authorities like Natasha Werpy, Hilary Clayton, and others.

Event Information:
Soft Ride Booth - 2351
December 6-10

Location: Denver, CO

Colorado Convention Center

Exhibit Halls ABC

Phone: (859)233-0147

Fax: (859)233-1968

Email: aaepoffice@aaep.org

Visit for More Information:

https://convention.aaep.org/

Saved by Soft Ride

We LOVE hearing from our customers and getting updates on how your horses are doing! Please send us your story and a photo of your horse in their Soft Ride products for a chance to be featured on our social media, in an upcoming issue of our newsletter, and to be entered in a Soft Ride giveaway!

Email us here: socialmedia@srboots.com  

Tag us on Facebook: Soft Ride Equine Comfort Boots

Instagram: @soft.ride

Soft Ride Mission

As we continue our drive to keep your horse on his feet, we've received more than 15 patents, ship to over 50 countries, and work with more than 6,000 veterinarians around the world, as well as every veterinarian school in the United States, Canada, Europe and Australia. And with horse owners from every discipline using our products, we can safely and proudly say, "The best in the world rely on Soft Ride."